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The Nobile di Montepulciano, to be more clear at the market level will put the wording Tuscany on the label

The enhancement of Tuscan products also passes through their label. From this assumption comes the decision taken by the Region that allows to add, as an additional element of identification, the wording Tuscany in the labels of the NOBILE DI MONTEPULCIANO.
The "Toscana" brand, now known throughout the world as a quality brand, will find space in the Nobile labels with the wording DOCG.TOSCANA.
The Rosso di Montepulciano and the Vinsanto are registered in the label DOC.TOSCANA.