History
Welcome to our Palazzo Vecchio Wine Club
The registration to the Wine Club of Palazzo Vecchio costs nothing and you will have the possibility, by making a community of enthusiasts, to obtain discounts and advantages not only on wines but also on the various activities of Palazzo Vecchio.
- For Wine Club members, wines in our online shop and in direct sales are discounted by 15%
- PV Wine Club members will have discounts on Gift Cards
- Members of the PV Wine Club will receive 5% discounts on Events organized at Palazzo Vecchio (lunches, dinners, aperitifs, etc.) upon reservation
- The members of the PV Wine Club will receive 5% discounts on the Visits and Tastings scheduled at Palazzo Vecchio upon reservation.
- Participation in events reserved for Club members
- Special conditions for the use of our locations Palazzo Vecchio and La Dogana Enoteca
Around 1300 Palazzo Vecchio was part of the ancient Fattoria di Valiano and dominated the border area between what was the Papal State and the Grand Duchy of Tuscany, becoming over time a witness of great historical events including the border wars between Siena and Perugia and the reclamation of the Chiana Valley (1788 -1859).
The reclamation
La Bonifica is a long story and two wines from Palazzo Vecchio, Il Nobile di Montepulciano "Maestro" and Rosso di Montepulciano "Dogana", refer to this story which, beyond the official dates, begins in the Etruscan period and sees its real conclusion in the years around 1920. And if the Master wants to indicate through his name the territoriality of the wine the same is for the Customs, remembering that Valiano was a customs area between the Papal State and the Grand Duchy of Tuscany.
Palazzo Vecchio
Property, in the Renaissance period, of the Spedale degli Innocenti in Florence, the farm changed over time, becoming in 1882 what is now the Capezzine Agricultural School. At the end of the 1960s, the part comprising Palazzo Vecchio became the property of Count Riccardo Zorzi who gave continuity to the winemaking vocation of the company, then resumed by his daughter Maria Alessandra and her husband Marco Sbernadori who began the renovation in 1982 while in 1990, following a capillary program of re-planting of the vineyards, Palazzo Vecchio produces its first vintage of Vino Nobile, and it is precisely in the sign of continuity that since the 2000s the sons Maria Luisa and Luca have been working for the promotion and production of Noble wine of Montepulciano of Palazzo Vecchio.